7 Effective Marketing Strategies To Grow Your Business

For many women, owning their own business is a dream come true. The freedom of being your own boss, succeeding, and dominating your niche are life facts for ambitious entrepreneurs.

. Sure, there's more stress than you probably imagined when creating your business idea, but with a little strategy and planning, you can overcome any tough spot you get in.

Here are seven marketing strategies that are sure to help you achieve the success you desire in your business!

Create A One of a Kind Selling Point

If you want to stand out from the crowd, create a unique selling proposition (USP) that stresses the benefits the customers will receive from doing business with you.

Don't go out on a limb to create new products and services to get attention. Just add a special benefit to the ones you already have... maybe it's quicker service or a guarantee. The most effective things to emphasize are benefits that your competition cannot or is not willing to give.

Use Testimonials

We all know that business owners think their products or services are the best things going, but what the current customers think about it really matters to your prospective customers. They're the ones who see things from their point of view... what they have to say about the business has an impact.

Testimonials are important in your marketing strategy - especially for small businesses. Big businesses with well-known names don't have to worry about it, but small companies can use testimonials as marketing tools to build credibility.

Think about it...how else can we gain credibility than by creating a group of satisfied customers and shouting what they have to say? Let's look for ways to make testimonials an effective part of our marketing campaigns.

Upsell

Upselling is one of the most successful marketing trends today. Everywhere you go, someone is trying to get you to buy more. From fast food with supersize options to clothing stores that try to sell you shoes to match your outfit, everyone's jumping on the bandwagon. Why? Because it works!

Your customers already know that you have great products and provide great service. So, they trust you to come through for them. Think about it; it's much easier to make sales to someone you already have a relationship with.

Use every opportunity to increase your sales volume within the customer audience you already have. Do you have a product that goes with the one they are purchasing? Offer it to them at the register or in their checkout cart. It's a proven and effective method for increasing sales. You may be shocked at the additional sales you can generate from those who are already buying from you.

Make Your Price Seem Smaller

Divide and conquer, this strategy works in marketing too! When the price seems too steep, break it down into "buyable" size bites. A $120 item is only 12 low monthly payments of $10. A $365 purchase would only cost $1 per day. Now that sounds affordable!

Paint The Benefits Pretty

Customers buy because they want to enjoy the benefits of the purchase. A lady might buy a dress or an outfit to feel sexy or impress her partner. Emotions are the key element that drives purchases.

Use word pictures to stir up the emotions that will instigate the sale. Words like game-changing, amazing, or proven are words that spark emotion and curiosity in potential clients. Let them "feel" the benefits, and they'll be more apt to head for the checkout. Put them where you want them.

Create Attention Getting Headlines

Are you ready to capture your reader's attention with great sales copy? The headline is the place to start. How often do you scan news headlines before deciding whether to read the article? Yeah, that's where we lose or gain the reader's interest, so it's a pretty important part of the advertisement.

A good headline should convey its message in twelve words or less. Double-check your email or blog headlines and, of course, your social media posts. Do they make a promise of a positive benefit or ask a provocative question? Don't settle for less than attention-grabbing statements.

Provide An Offer They Can't Resist

We hear it every day; the term irresistible offer. Is your deal too good to pass up? If not, you need to improve it, and no, I'm not talking about cutting prices. You need to make a profit, but you can make the deal sweeter by increasing the client's knowledge of the product's value or adding bonuses that are perceived as valuable but cost you little.

For example, you may sell an online course or program and offer a paid-in-full discount or even bonus materials.

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Angela M Mitchell, AKA Coach Angie, is an innovative, dynamic, driven, and gifted individual with a sharp mind. She has a natural ability to connect with others and a passion and fire for excellence. She is a best-selling author, speaker, coach, and result-oriented digital marketer and content creator.

Over the last five years, she has provided innovative and transformational business strategies and marketing solutions for several brands, including her own, in various industries, improving their profitability.

She is the Executive Director of Sales and Marketing for Victorious You Press and has an extensive background in email marketing, content creation, social media marketing, copywriting, digital marketing, brand development, and more. And she is passionate about helping companies position themselves for long-term sustainable growth while creating an unmatched customer experience.

Angela is also the founder and CEO of Back to Her, where she teaches and supports women entrepreneurs and service-based business owners to eliminate mindset barriers, identify their expertise, and create profitable brands. She does this through personal and professional development programs that empower them to be the highest and most truthful expression of themselves.